Out of your office, into their world

The Customer Centricity Lab is a lively space where consumers, agencies, product and brand managers meet.


Customer research via video call is standard today, because it enables efficient exploration of many questions. Sometimes, however, efficiency is not enough to develop innovative, agile and customer-centric products and communication. The Customer Centricity Lab turns this into Premium Customer Research.


The Customer Centricity Lab is a research facility for market research, user research, customer research, UX tests, usability testing, focus groups, workshops, etc. - for highest demands.


In the Customer Centricity Lab, you experience your target group up close in a deep conversation about their needs and problems or in the use of their products and touchpoints. And a Customer Centricity Day in our Lab brings you much more: 

Hybrid customer centricity day

Customer Centricity Lab

A place to exchange ideas and opinions
View into the test room from the observation room

Inspiration by Design


Our Customer Centricity Lab is located in the heart of the Munich House of Communication. Our cafés, restaurant, table football, table tennis, the Peter Haller art collection, regular in-house events and, last but not least, a sundowner together on our roof terrace will make your Customer Centricity day with us a real experience.


The Werksviertel is currently one of the most exciting areas in Munich: art, restaurants, bars and hotels are in the immediate vicinity. And we have the opportunity to simply move our customer research outside

Melanie Mager

UI Designer at BSH Home Appliances Group

„It is a real added value for me experiencing on site how our clients use the prototypes of our home appliances. Facit’s Customer Centricity Lab is a stunning venue for our research, and the vibrant atmosphere of the House of Communication adds to the inspiring experience”. 

Michael Wörmann

Managing Partner

+49 89 2050 5560 

m.woermann (AT) house-of-communication.com