Customer research via video call is standard today, because it enables efficient exploration of many questions. Sometimes, however, efficiency is not enough to develop innovative, agile and customer-centric products and communication. The Customer Centricity Lab turns this into Premium Customer Research.
The Customer Centricity Lab is a research facility for market research, user research, customer research, UX tests, usability testing, focus groups, workshops, etc. - for highest demands.
In the Customer Centricity Lab, you experience your target group up close in a deep conversation about their needs and problems or in the use of their products and touchpoints. And a Customer Centricity Day in our Lab brings you much more:
Hybrid customer centricity day
Arrive: Best accessibility: Ostbahnhof station with S-Bahn, U-Bahn and long-distance trains right around the corner, free underground parking in the building, nice hotels in the neighbourhood
Listening: Acoustically optimised rooms for best speech intelligibility
Breathe deeply: Active air conditioning and ventilation
Enjoy: Delicious catering, cafés and restaurant directly in the house
Dial in: All studies can be followed live remotely via Teams or Zoom
Inspiration by Design
Our Customer Centricity Lab is located in the heart of the Munich House of Communication. Our cafés, restaurant, table football, table tennis, the Peter Haller art collection, regular in-house events and, last but not least, a sundowner together on our roof terrace will make your Customer Centricity day with us a real experience.
The Werksviertel is currently one of the most exciting areas in Munich: art, restaurants, bars and hotels are in the immediate vicinity. And we have the opportunity to simply move our customer research outside.
„It is a real added value for me experiencing on site how our clients use the prototypes of our home appliances. Facit’s Customer Centricity Lab is a stunning venue for our research, and the vibrant atmosphere of the House of Communication adds to the inspiring experience”.