Freenet TV

Freenet TV

Support of the relaunch by virtue of iterative user involvement

freenet_tv

Connected TV – still completely simple for non-geeks

Our customer MEDIA BROADCAST is Europe’s largest service provider in the broadcasting and media industry and market leader in DAB+ and DVB-T2. Its portfolio covers nearly all services of the process chain in broadcasting including everything from production to content management and broadcasting. With the HDTV platform freenet TV, MEDIA BROADCAST also offers users access to the basic encrypted private channels in HD and to Freenet TV. As the successor to the previous multithek, Freenet TV Connect provides free video on demand through media centres, services such as EPG, weather and news as well as numerous other programs.

In the context of the shutdown of the terrestrial TV system and the switch to DVB-T2 in 2017, MEDIA BROADCAST relaunched its previous OTT platform and launched Freenet TV Connect. As was the case for the previous multithek, the primary goal was to ensure the user experience by making interaction with the portal as quick and simple as possible. In three consecutive tests, we tested at our lean back laboratory in Munich incrementally improved prototypes of the new hybrid platform. Through these iterative tests, we were able to observe obstacles to understanding and operation and develop solutions.

Steigern der Usability durch iteratives Testen

In einem ersten Akzeptanztest wurde die Nutzeroberfläche und das Angebot des ersten Entwurfs überprüft. Nachdem hierbei Navigations- und Design-Probleme vor allem innerhalb des elektronischen Programmführers (EPG) identifiziert wurden, lag der Fokus des zweiten Nutzertests auf dem überarbeiteten EPG. Diesmal kam der EPG bei den Nutzern gut an, sodass im dritten Test das finale Konzept mit der Zielgruppe noch einmal umfassend hinsichtlich Nutzungserfahrung und Usability getestet werden konnte. Die Testschleifen parallel zur Produktentwicklung konnten die Usability Stück für Stück steigern. Sie gaben Hinweise auf zielgruppenspezifische Nutzwerte der diversen Dienste und Inhalte sowie auf die Wahrnehmung des Angebots insgesamt. Die Erkenntnisse halfen so auch bei der Optimierung der begleitenden Produktkommunikation.

Through the cooperation with Facit Digital, we were able systematically to optimise the simplicity USP of Freenet TV and fine-tune the marketing of our product. The research approach, the UX consulting and the solid ITV industry knowledge of Facit were very convincing to us. Thanks for the successful collaboration.

Sven Eckoldt, Product Manager multithek, Media Broadcast