What we do?

This tool provides information for successful content marketing strategies, especially for new or ‘special’ audiences like B2B target groups. A quantitative survey tells us which topics are relevant at the moment, where the perceived competences of the brand are, and which channels and formats are preferred. This way you can define the most relevant topics, the best channels and suitable formats for a sustainable dialog with your target audiences.

What are typical questions?

• Which problems and interests do customers have that the brand might credibly solve?

• What are the perceived competences of the brand?

• Which level of expertise do customers have regarding the topics?

• How can the topic reach be maximized?

• Which channels are preferred? (e.g., social media, websites, newsletters, personal contact, trade fairs)

• Which formats are preferred? (e.g., info graphics, videos, texts, stories)

How does it help?

• Reliable information base for content strategies

What are the limitations?

• Given the quantitative nature of this tool, a qualitative exploration might be needed to gather possible topics before evaluating them