The participants, representatives of your target group, test your product in their own environment, autonomously, without an interviewer. For this purpose, an online tool is used with which we can clearly define questions and tasks regarding the product and which are processed independently by the users. Users are asked to think aloud so that their impressions can be recorded. The tests are recorded, automatically transcribed and made available on the dashboard of the online platform as a video.
• How well is a website or a feature received, e.g. after a relaunch?
• Where and why does my website/app not yet work as it should?
• Where are users currently having problems using it?
• What bugs are preventing users from achieving their goals?
• Why do so many users abort at a certain point in the ordering process?
• Better understand the behavior and preferences of the target groups in relation to my product, in a short time and with low costs.
• Optimization of the conversion rate.
• Efficient use of resources (UX conception, UX design, programming) by focusing on user needs.
• Regular feedback on a current website to increase user satisfaction in the long term.
• The participant cannot be supported or guided in case of problems or questions during the test without a moderator. It is not possible to address individual aspects due to the standardized tasks.
• Deeper questions are usually not possible.
• Early prototypes can therefore not be tested successfully in the unmoderated test.
Any live digital website or app, but also interactive prototypes that are already in an advanced stage of development.
The platform allows defining tasks and scaled questions.
Costs and time required are significantly lower approx. 50% savings as participants perform the tests within a fixed period without a moderator and therefore several tests can also take place in parallel.
Additionally, users are not influenced by moderators or the environment (e.g. test lab).
It is possible to test large and geographically widely distributed samples.
The participant cannot be supported or guided in case of problems or questions during the test without a moderator. It is not possible to address individual aspects due to the standardized tasks.
Deeper questions are usually not possible.
Early prototypes can therefore not be tested successfully in the unmoderated test.
The method is particularly suitable if the product or prototype is sufficiently functional and can be used interactively, since missing functionalities or technical errors cannot be explained by a moderator.
Additionally, unmoderated user tests can be used before major releases or relaunches, so that the product can still be optimized based on user feedback before release.
It is less about testing the overall impression of a site/product, but rather about identifying usage hurdles e.g. in navigation.