Declaration on data protection for qualitative studies at Facit Digital


A qualitative study at Facit Digital is for market research purposes only and does not pursue any advertising, promotional or other objectives. As with all market research studies, your participation is always voluntary. The legal basis of data processing is your consent in accordance with Art. 6 (1) lit. a) GDPR. You can cancel your participation at any time. Your information will be treated confidentially.


Data that can identify you as a person is stored separately from the study data, unless you have expressly permitted us to combine study and address data for research purposes. Your data will be evaluated in a partially anonymized form and may be passed on to the client in a partially anonymized form (without containing name, address or contact data, but, at the same time, without rendering the images unrecognizable). Any contact data collected will be deleted after the study has been completed, unless you have given your express permission for further use. We may also retain your contact data until the expiry of statutory retention periods (e.g. arising from commercial law or tax law). We delete the recordings of the interviews once the market research study has been completed.


We will not pass on your personal data to third parties under any circumstances. We deploy all necessary security measures to prevent the loss, misuse or alteration of the data collected by unauthorized persons. Access to the study data is restricted to those employees who are involved in evaluation or quality assurance within the scope of this study. Personal data will be treated in accordance with the Federal Data Protection Act (BDSG) and the General Data Protection Regulation (GDPR). If the client has its registered office outside the European Union or the contracting parties to the Agreement on the European Economic Area, the transfer shall be made on the basis of appropriate additional measures within the meaning of Art. 44 et seq. GDPR, e.g. a conclusion of so-called EU standard data protection clauses with the recipient, or binding corporate rules on data protection of the recipient. Please note, however, that we cannot guarantee actual compliance with a data protection standard that essentially corresponds to the European standard in every case.


Your legal rights: Here you will find your rights regarding your personal data. Details can be found in Articles 15-21 of the General Data Protection Regulation.


Right to information: You may request confirmation as to whether we are processing personal data concerning you. If this is the case, you can request information about this personal data as well as further information, e.g. the processing purposes, the recipients and the planned duration of storage or the criteria for determining the duration.


Right to correction and completion: You may demand the correction of incorrect data. You may request the completion of incomplete data, taking into account the purposes of the processing.


Right to deletion ("right to be forgotten"): You can demand the deletion as far as the processing is not necessary. This is the case, for example, if your data is no longer necessary for the original purposes, if you have revoked your data protection declaration of consent or if the data was processed unlawfully.


Right to limitation of processing: You may demand the limitation of the processing, e.g. if you believe that the personal data is incorrect.


Right to data transferability: You have the right to receive the personal data concerning you in a structured, common and machine-readable format.


Right of objection: You may at any time object to the processing of certain personal data concerning you for reasons arising from your particular situation. In the case of direct advertising, you may at any time object to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct advertising.


Right to revoke your consent on data protection: You can revoke your consent to the processing of your personal data at any time with effect for the future. However, this does not affect the legality of the processing until revocation. You can also lodge a complaint to a data protection supervisory authority at any time, for example if you believe that data processing is not in compliance with data protection regulations.


Should you have any further questions on data protection, please contact us (Facit Digital GmbH, Friedenstr. 24, 81671 Munich, Germany, Tel.: +49 89 / 2050 20, E-Mail: or our Data Protection Officer ( at any time.