Agile accompanying research for the relaunch of the global online presence

Hilti AG had set itself the goal in 2016 of redesigning its global website. The website was not only to be designed in a simpler and more attractive way from the users’ perspective and to represent the new brand image. Besides this, the focus was also on new topics such as editorial contents, personalisation, SEO alignment and responsiveness.

It was our mission to support the development process through accompanying user research and enrich conceptual decisions with quick recommendations for action from the user perspective. We did this with a combination of classic user experience and FAST iterations.

Ideal interplay between UX tests and FAST

To build up a knowledge base about the future users of the site and identify good approaches to solutions as well as the needs for optimisation, an initial user experience test of the old website was initially done. In the following period of six months, we supported the development of the new concept with eight FAST iterations. The finished complete concept of the new online presence was confirmed by us at the end of the project in a final user experience test.

Focused testing, instead of elaborate studies

The agile development of the new website concept provided for the separate development of individual areas. To test the respective development statuses separately, individual, focused prototypes were created. This way, the FAST iterations concentrated on the respectively relevant ad hoc questions.

Optimal integration in the development process

To supply the insights from the user tests at the right time, the FAST tests were integrated into the existing sprint plan of the development team. It provided for a period of five working days from the definition of research questions to the delivery of results.

To meet these requirements, careful planning and close collaboration between all participants was necessary. The project profited, on the one hand, from clearly communicated deadlines and the predefined scheduling of the test dates and, secondly, from the high degree of dedication on the part of Hilti’s project team, which constantly observed the interviews.

This way, the test results could be implemented immediately without any delays and the development could be supported optimally.

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The quick study results of Facit Digital have helped us in making prompt and soundly reasoned decisions in the user’s interest in the relaunch of our global website. Through the integration of the tests into our sprint planning, our development continued without interruption and we could implement the results immediately.

Evelyn Lampert, Global Project Manager, Corporate E-Business, Hilti AG